ROASTING 101

Step 1: Choose Your Beans

Arabica, Robusta, or a little bit of both?

Arabica beans are like the fancy coffee snobs, all about the nuances and subtleties of flavor.

Robusta is like the crowd-pleaser, robust and bold, no fuss, no muss.

Or do you want to mix it up with a little bit of both?

Read more about bean selection

The Roast

From light to dark, the roast level is where the magic happens.

Light roasts bring out the bright, fruity notes, like a ray of sunshine in a cup.

Dark roasts, on the other hand, are all about the bold, rich, and mysterious.

Dive deeper into roast levels

Temperature Control

Temperature is everything in roasting. Too hot, and it's burnt to a crisp.

Too cold, and it's like drinking dishwater.

Just right, and it's like a symphony of flavors.

Learn to tango with temperature

Busted: Common Roasting Myths

Back to Basics: A Roasting Primer