Welcome to Behavioral Engineering 101! This course is designed to help you master the ancient art of manipulating your users into doing what you want them to do.
From subtle nudges to full-blown mind control, we'll cover it all. By the end of this course, you'll be able to make your users do just about anything you desire.
Learn how to use the power of suggestion to influence your users' behavior. We'll cover the art of framing options, using scarcity, and creating a sense of urgency.
Discover how to create a sense of scarcity and make your users do what you want them to do. We'll cover the art of limiting options, creating artificial constraints, and making them feel like they're missing out.
Learn the art of persuading your users to do what you want them to do. We'll cover the principles of cognitive biases, social proof, and the power of storytelling.