Step 1: Empathize, Stupid
Understand your users, but not too much, because that's boring.
Use their pain points as a starting point, but only if it's a good story.
Learn more about Empathize, StupidUnderstand your users, but not too much, because that's boring.
Use their pain points as a starting point, but only if it's a good story.
Learn more about Empathize, StupidKnow just enough to pretend to be an expert, but not too much, because that's overkill.
Read about the bliss of IgnoranceMake users think they're getting what they want, even if you're not giving it to them.
Learn more about the placebo effectAnd so on, and so forth.
Case studies, examples, and other things that will make you feel like a real designer.
See some design thinking in actionThe unspoken rules, the hidden biases, the backroom dealings.
Read about the dark side of design thinkingUnderstand your users, but not too much, because that's boring.
Use their pain points as a starting point, but only if it's a good story.
Learn more about Empathize, StupidKnow just enough to pretend to be an expert, but not too much, because that's overkill.
Read about the bliss of IgnoranceMake users think they're getting what they want, even if you're not giving it to them.
Learn more about the placebo effectAnd so on, and so forth.
Case studies, examples, and other things that will make you feel like a real designer.
See some design thinking in actionThe unspoken rules, the hidden biases, the backroom dealings.
Read about the dark side of design thinkingA crash course in designing for the common man, or woman, or whatever.
Learn about designing for the massesUnderstand your users, but not too much, because that's boring.
Use their pain points as a starting point, but only if it's a good story.
Learn more about Empathize, StupidKnow just enough to pretend to be an expert, but not too much, because that's overkill.
Read about the bliss of IgnoranceMake users think they're getting what they want, even if you're not giving it to them.
Learn more about the placebo effectAnd so on, and so forth.
Case studies, examples, and other things that will make you feel like a real designer.
See some design thinking in actionThe unspoken rules, the hidden biases, the backroom dealings.
Read about the dark side of design thinkingA crash course in designing for the common man, or woman, or whatever.
Learn about designing for the masses