Step 2: Reframe the Problem

Now that we've identified the problem, it's time to get a little weird. Reframing the problem means putting on your best thinking hat and asking yourself questions like:

• Is this problem actually a feature in disguise?
• Is there a hidden opportunity here that we're missing?
• Is this problem a symptom of a bigger issue?

Example Time!

Let's say we're trying to fix a leaky faucet. At first, we might just focus on fixing the leak. But if we reframe the problem, we might ask: "Is the real issue that we're wasting water every time we wash our hands?"

This leads us to reframe the problem again: "How can we optimize our hand-washing routine to minimize water waste?"

Tips & Tricks!

Here are a few more ideas for reframeing the problem:

• Ask the problem "what it's trying to tell you"
• Look at the problem from different angles (literally)
• Imagine you're the problem, and try to solve it yourself

Next Step: Analyze the Problem

Go Back: Identify the Problem

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