Welcome to Brand Blunders

A Collection of Branding Disasters

Brand Blunders is a comprehensive guide to the worst branding mistakes of all time. Here you will find examples of companies that have managed to alienate their customers, confuse their target audience, and generally make a mess of their brand identity.

This page will display a collection of brand identity blunders, with links to subpages detailing specific examples. Each subpage will have its own set of branding disasters, including typo tragedy, word choice wizardry, identity crisis, brand burn, and visual-verbal identity issues.