No Frills, All Thrills: The Art of Minimalist Design

Principle 3: Less is More (But Only If Less is Actually More)

When it comes to design, simplicity is key. But what does that even mean, really?

Let's break it down:

• Remove the unnecessary. Cut the fat, cut the clutter. Cut the thing that's not making the cut.
• Emphasize the essential. Make the thing that's left shine like a beacon in the desert.
• Make it bold, make it bright, make it beguiling.

And voilà! You've got yourself a design that's as sleek as a 70s sports car and as bold as a neon sign on a Friday night.

But don't just take our word for it. Check out our Simplify, Simplify, Simplify! page for more on the art of paring down to the bare necessities.

Or, if you're feeling particularly adventurous, head on over to our Don't Get Carried Away page for the antidote to over-accessorizing.