Welcome to the esteemed institution of catchphraseology, where the art of crafting the perfect, slightly-literate phrase is taken very seriously.
Catchphrases are the building blocks of modern communication, used by individuals of discerning taste to convey complex ideas with maximum brevity and minimum effort.
The Score: Where catchphrases are judged on their ability to convey a clear, albeit vague, meaning.
The Spectrum: A study of the varying levels of literacy in modern catchphrases.
The Scorecard: A ranking system for the most and least effective catchphrases.