In the early 90s, Orange Fiasco Inc. (OFI) was on top of the world. Their orange juice boxes were the epitome of style and their orange-flavored soda was the drink of choice for the hipsters and the hipster-adjacent.
But it all came crashing down when they decided to rebrand as 'Citrus Inc.' and release their new line of 'Sunset Sippers'.
The public was not pleased. The backlash was swift and the lawsuits were many.
Learn More About the AftermathRonald Ronsman, CEO of OFI during the Fiasco
Bob's Daughter, The mastermind behind the ill-fated 'Sunset Sippers' campaign