Conditioning 101 for Marketers and Advertisers

Lesson 1: The Basics of Conditioning

Conditioning is the art of manipulating people's thoughts and actions to conform to your desires. It's like being a puppeteer, but with more polyester suits.

As a marketer or advertiser, you're already halfway there. You're probably used to being a master of the dark arts, whispering sweet nothings into people's ears and making them do your bidding.

But conditioning is a science, people! It's not just about waving a magic wand and shouting "Abracadabra!"

So, let's get down to business. Here are the fundamentals:

• Learn the lingo: "synergy," "paradigm," and "disruption" are all key terms in the art of conditioning.
• Develop a thick skin: you're going to need it for when people resist your efforts.
• Practice your charm: it's all about building rapport and trust.

Now, go forth and condition the masses! Or, you know, just try to sell them something.

Subpages:

Advanced Conditioning Techniques

Conditioning Case Studies

Conditioning in Practice: A Guide for the Aspiring Puppeteer