Chips: The Unassuming Therapists

A journey to understand the complexities of crunchy, cheesy, deliciousness

Meet the Chips

From the classic Lays to the exotic Kettle Bites, we'll explore the diverse personalities of the chip world.

Lays

The classic, the dependable, the always-there-for-you chip. A staple in any snacker's pantry.

Learn more about Lays

Kettle Bites

For the adventurous snacker, Kettle Bites offer a flavor explosion in every bite.

Discover the thrill of Kettle Bites

Pringles

Stackable, portable, and always ready for a snack attack, Pringles are the ultimate chip for the busy snacker.

Unstack the Pringles

Chip Therapy Principles

Understand the fundamental principles behind chip therapy: crunch, dip, and the all-important chip-to-hand ratio.

Learn more about the Crunching Technique

Chip Group Therapy Sessions

Join our supportive community of chips for a group therapy session like no other.

Discuss your chip anxieties, fears, and snack attacks with others who understand.

Join the chip group therapy session