A Guide to Making the Wrong Choices
In a shocking turn of events, researchers have discovered that humans are more likely to choose the option that causes the most cognitive dissonance. This phenomenon is known as Decisional Dissonance Theory.
For example, if you're deciding between two equally terrible options, you'll choose the one that's slightly more terrible. It's like the ultimate game of "which poison pill to swallow"!
But don't just take our word for it! Here are some real-life examples of Decisional Dissonance Theory in action:
- Buying a timeshare to get out of a bad relationship, only to realize it's actually a worse relationship
- Choosing the most expensive, inefficient, and environmentally-harmful option just because it's "cool"
- Deciding to learn a new language, only to drop out after a week and wonder why you even bothered
And that's not all! We're working on a companion book to this appendix, which will cover the more advanced applications of Decisional Dissonance Theory.