Deciding to Decide is Hard

It starts with the best of intentions: you're going to make the right choice, the choice that will change your life, the choice that will make you the hero of your own story. But little do we know that the journey to decision-making is fraught with peril.

It's like trying to navigate a minefield of conflicting desires, uncertain outcomes, and the crushing weight of societal expectations. The more we think we know what we want, the more it slips through our fingers like sand.

But fear not, dear decision-maker, for there is hope. Our research suggests that the key to making better choices lies not in the choices themselves, but in the stories we tell ourselves about them.

Learn more about The Story We Tell Ourselves

So, what's it going to be? The easy way or the hard way? The right way or the wrong way? The only way to find out is to read on.