Quantum Goals Theory is the latest paradigm in the field of decisioning-theories, postulating that the act of setting goals is a quantum event that exists in a state of superposition, both achieved and unachieved at the same time.
As with all things quantum, the act of observing one's goals causes them to collapse into a single, definite state of "I'm going to the gym" or "I'll just eat another cookie".
But what happens when you try to observe your goals while simultaneously eating another cookie?
That's a question for the experts, but our research suggests that it creates a paradoxical loop where you're simultaneously trying to reach your goals and sabotage them with snacks.
Stay tuned for more research on this topic, including our forthcoming paper: "Quantum Goals Theory: The Cookie Paradox".