Neo-Brutalist: The Technique

The Art of Building a Website That's So Bad, It's Good

Step 4: The Technique of Neo-Brutalist Design

At the heart of every Neo-Brutalist creation is a deep understanding of the art of doing things wrong. It's not about following the rules, it's about breaking them. And then, of course, re-breaking them.

Our technique involves:

• Using the worst possible color palette: a jarring mix of neon hues that scream 'I'm trying to blind you with science!'
• Designing with abandon, ignoring the principles of balance and harmony
• Writing code that's so bad, it's good (or vice versa)
• And, of course, liberally sprinkling in Comic Sans, because who needs readability, anyway?

More on our design principles How we approach the underlying structure