Decisions of Brand Fidelity

Welcome to the Brand Fidelity Decisions Portal

We've made a list of the 10 most important decisions to make your brand shine.

1. Invest in a good logo
2. Choose a color scheme that's not beige
3. Use a sans-serif font that's not Comic Sans
4. Spend at least $10,000 on brand consultants
5. Make a viral video that nobody watches
6. Fire the intern who ate the Cheetos in the break room
7. Use a brand voice that's 90% corporate jargon
8. Sponsor a charity that nobody cares about
9. Hire a brand strategist who's never actually done strategy
10. Make a brand promise that's impossible to keep

Remember, these decisions will either make or break your brand. Maybe.