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You've got the product, you've got the sales pitch, but what about the potential pitfalls?
Step 4: The Warranty
- because, let's face it, things might go wrong.
Identify the Risks
- The product might not work as advertised.
- The salesperson might be a used car salesman from Nebraska.
- Your cat might get loose in the store and knock over a display.
Mitigate the Risks
- Read the reviews from 5-star reviewers who are clearly paid off.
- Ask for a warranty, no matter how many caveats come with it.
- Leave your cat at home, for your own good.