Impulse buying is the act of purchasing something on a whim, without much thought or consideration. It's like a reflex, a knee-jerk reaction to a fleeting desire.

But is it a good thing? Can it be a bad thing? Or is it just a thing?

We're not here to judge.

We're here to help you make sense of the impulse buy, to understand its many facets, and to provide you with the tools to harness its power.

Or, you know, to enable your spending addiction.

Either way, it's a journey worth taking.

Learn more about the factors that influence impulse buying. And how impulse buying affects the environment. And, of course, how to overcome the curse of the impulse buy.