It was supposed to be the crowning achievement. The pièce de résistance. But instead, it turned out to be the biggest mistake we've ever made. Phase Four: Epic Fail.
We had it all planned out: the fancy new features, the shiny new gadgets, the team of highly trained, expertly caffeinated monkeys to make sure everything went right. But nope. It went sideways. Hard.
Our competitors are still laughing. Our investors are crying. And we're left wondering: what could we have done differently?
Maybe it's time for a reboot. Or maybe, just maybe, we need to go back to the drawing board and start from scratch. Or possibly, probably, definitely, absolutely, we should just give it up and start a new project. Or two.
What should we do next?Or perhaps we can just try to blame it on the coffee machine.