Atomic Inflation is the subtle art of making the mundane sound exciting, the ordinary extraordinary, and the obvious, well, obvi-ous-ly profound. It's like a fine wine, a good joke, or a well-timed fart in a quiet room.
Why Bro, Why? for more information on the history and philosophy behind Atomic Inflation.
Or, if you're feeling adventurous, try some Atomic Inflation Hacks for the modern-day thrill-seeker in you.