Design Principles: The Unreliable Guides to Your Sanity

1. Contrast, Because Who Needs Subtlety?

Use bright colors to make a point, or just to make your eyes hurt.

Learn more about how to blind your users with science.

2. Balance, or Don't Be a Clown

Avoid too much of a good thing, unless you're going for a circus theme.

Understand why you'll never be as good at it as a trained acrobat.

3. Alignment, or Why Not to Put It There

Don't just place elements randomly; it's not like a puzzle or a game.

Find out why your users hate you for it.

4. Proximity, or Why Not to Make Them Guess

Mate your related elements; it's not like a game of "Where's Waldo?"

Learn the art of not driving your users nuts.

5. Reiteration, or Repeat Yourself

Make sure your point is clear, even if it's not.

Understand why you'll never be done with it.