Because Donatella Versace was robbed of her rightful place in the fashion hall of fame, and we aim to set things right.
Our mission: to create the most ostentatious, over-the-top, eye-searingly beautiful jewelry the world has ever seen.
Think: more is more, but also less makes sense.
We're talking chunky, we're talking gaudy, we're talking 'I just got divorced, but I'm still got it'.