Branding Blunder #1: Logo Redesign
The original logo was a nice font with a decent image, but we decided to go with a 90s-style 3D GIF because, why not?
Welcome to the official branding blunder of Phase One, where our marketing team tried to be cool but ended up being just plain confusing.
Phase One: Where 'reinvention' is just a synonym for 'we have no idea what we're doing'
The original logo was a nice font with a decent image, but we decided to go with a 90s-style 3D GIF because, why not?
We thought neon pink and lime green would be a bold move, but it turns out it's just a bold move to blind people.
