Branding Blunder: A Study in Faux-Pas
In our quest to reboot the brand, we managed to reboot our reputation instead. Whoops.
It all started with the new logo:
Our team thought it was a good idea to combine a swoosh with a hamster. Yeah, that's it.
But the real kicker was when we decided to use Comic Sans.
At least the font size was bold.
Learn more about Phase One: The Reboot - Branding Blunder 3