Because the apocalypse is coming, but first, we need fuel.
Cost: $10 per cup (negotiable for bulk orders)
Cost: 3 for $20 (or $10 each, we're not made of money)
A 300-page manual on how not to die in the first hour.
Includes chapters on "When to Use the Word 'Apocalypse'" and "How to Hold a Sceptic with a Sceptre".
Cost: $50, or $10 for every friend who doesn't make it.
Disclaimer: Prices subject to change, or not. We're just winging it.