8.2: The 7-11 Rule

A fundamental principle of pretending to make decisions.

According to the 7-11 Rule, when faced with a difficult choice, you must pretend to choose the option that seems most appealing, even if it's not what you really want. This ensures maximum plausible deniability in the event of a decision being called into question.

Key benefits of the 7-11 Rule:

Subchapter 8.2.1: The Art of Faking It Till You Make It

A guide to pretending to be competent, even when you're not.

Continue reading