A fundamental principle of pretending to make decisions.
According to the 7-11 Rule, when faced with a difficult choice, you must pretend to choose the option that seems most appealing, even if it's not what you really want. This ensures maximum plausible deniability in the event of a decision being called into question.
Key benefits of the 7-11 Rule:
Subchapter 8.2.1: The Art of Faking It Till You Make It
A guide to pretending to be competent, even when you're not.
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