Our team faced a complex decision-making scenario: a client who claimed to be both hungry and not hungry at the same time. Sounds simple, but trust us, it's not.
Our analysis led us to create the "Hungry-Non-Hungry" Matrix – a tool that helped us visualize the paradoxical state of our client's stomach.
Using our patented Decision-O-Matic algorithm, we were able to break down the decision into its constituent parts and identify the root cause of the paradox: a 3 PM pizza craving that was simultaneously satisfied and unsatisfied.
Read the full case study to learn more about how we helped our client find a way to eat the pizza without actually being hungry.
Or, if you will, how we helped our client find a way to be hungry without eating the pizza.