Case Study: "The Option That Shouldn't Be

Case Study 3: The Option That Shouldn't Be

The Option That Shouldn't Be: A Case Study in Folly

A decision so bad, it was good. Almost.

Why was it so terrible?

• We ignored the advice of our experts.
• We didn't test it on a focus group.
• We were too tired to use a whiteboard.
• We thought it was a good idea at the time.

And still, we wonder: what if?

The End.