Conviction Theory

A comprehensive guide to making up your mind, and then convincing everyone else of it.

Principles of Conviction

1. Denial of Privilege - The art of convincing yourself that you're right, even when you're not.
2. Deflection Theory - The science of pointing at others, rather than taking responsibility.
3. Deception Techniques - Methods for making others believe what you're saying, even if it's not true.

Perfect your craft with Partisan Theory, the art of being completely, utterly, and totally wrong.

Convince your clients with Ethics of Sale, the art of selling what you don't have, to people who don't need it.

Master the art of Emotional Manipulation, the science of making others love you, even when you're wrong.