Empathy is key, folks. It's not just about feeling sorry for the user, it's about understanding their pain points. Imagine you're designing for a user who's trying to eat a bowl of spaghetti while simultaneously trying to solve world hunger. That's a real thing.
Here's a few tips to help you practice empathy:
Learn how to put yourself in their shoes, ask yourself rhetorical questions and wonder if you'd really use it.