Use high-contrast colors to draw attention.
Employ bold, unsmoothed typography for maximum effect.
Don't be shy with thick black borders.
Use bright colors to blind and confuse.
Drop shadows can be your friend (or foe).
Be bold, be fearless, be a duotone master.
Push the limits of human vision with experimental techniques.
Challenge conventional design principles at your peril.
Be prepared for eye strain and cognitive dissonance.