Bob is a 30-year-old man-child who has dedicated his life to the pursuit of social media clout.
His Instagram is full of selfies, his Twitter is filled with 280 character rants, and his YouTube is a never-ending stream of gaming highlights and fitness vlogs.
Beneath the surface, Bob is a shell of his former self, a mere mortal trapped in a digital vortex of likes, comments, and algorithmic validation.