Design your escape room like a pro! Learn how to create an immersive environment that'll keep players guessing and guessing and... guessing.
Choose a theme that's not too obvious, not too obscure, but just right. Like, not "zombie apocalypse" but "space station overrun with zombie apes".
Make sure your puzzles are solvable, but not too solvable. Like, not a cryptic message that's just a bunch of random letters, but a cryptic message that's just a bunch of random letters, but with a hint that it's actually a bunch of random letters.
Make sure players can actually experience the room. Like, don't just put a bunch of cardboard boxes and some tape. Get some real furniture, real props, and real drama.