Step 1: Choose a location with maximum aesthetic disruption. A abandoned parking lot, a former industrial site, or an empty warehouse will do.
Step 2: Install a 10-meter-tall, neon-lit, pink sign. This will alert the public to your existence and confuse them into visiting.
Step 3: Hire a barista who is also a performance artist. They should be prepared to recite the entirety of 'The Waste Land' while steaming milk.
Step 4: Source your coffee beans from a local, artisanal, experimental farm that uses only the most avant-garde, postmodern farming techniques.
Step 5: Decorate with an emphasis on brutalist minimalism. Think lots of exposed ductwork, industrial lighting, and plenty ofประก learn more.
Step 6: Host a monthly, invite-only, avant-garde performance art series featuring local, experimental musicians and poets.
Step 7: Offer a 'pay-what-you-want' pricing model. This will ensure that only the truly committed customers will be able to afford your overpriced, artisanal coffee drinks.
Step 8: Create a strict dress code for all employees. No skinny jeans, no ironic t-shirts, and no unnecessary small talk allowed.
Step 9: Host an annual, invite-only, Neo-Brutalist coffee connoisseurs convention. This will be a weekend-long, invite-only, event featuring the world's top coffee experts.
Step 10: Never, ever compromise on your aesthetic vision. Even if it means going out of business, you must stay true to the Neo-Brutalist ideals.
Read more about the Neo-Brutalist manifesto