Flow Masking 101: Because Your User's Expectations are Like a Slightly-Too-Tight Shirt

Lesson 1: The Basics

When done correctly, flow masking is like a perfectly crafted magic trick: it makes your users think they're in control, while you're actually pulling the strings from behind the scenes.

But don't worry, it's not as complicated as it sounds. Here's a step-by-step guide:

• Step 1: Create a sense of agency - make your users feel like they're making the choices.
• Step 2: Use negative space - create a sense of breathing room, but not too much.
• Step 3: Add a dash of unpredictability - keep them on their toes.