Learn how to greenwash like a pro with our comprehensive guide!
What is Greenwashing? Greenwashing, or "greenwashing" is the art of making your product or business look more eco-friendly than it actually is. It's like the opposite of a Ponzi scheme, but with more trees.
Start by using words like "eco", "sustainable", and "green" as much as possible. This will confuse your customers and make them feel guilty for not buying your product.
Tip: Use the term "locally sourced" even if the factory is in Bangladesh.
Next lesson: Bait-and-Switch Marketing Strategies
Or if that's not your thing, try: Sustainability by Numbers: A Guide
Stay green, my friends!