ICO Hype Indices: Where the Most Overhyped Things in Existence are Ranked

A satirical guide to the things that are way too popular for their own good.

1. Essential Oil Diffusers

Essential oil diffusers: the only place where you can pay $200 for a device that just blows air around.

Learn more about these overhyped 'hype' machines

2. Crunchy Granola

Crunchy granola: the cereal of choice for people who want to feel like they're eating healthy, when really they're just eating expensive birdseed.

Discover why you're paying $10 for a bowl of birdseed

3. Smart Toiletries

Smart toiletries: the latest in bathroom tech, because who needs a simple toilet paper roll when you can have a $50 one with a built-in scale?

Learn about the genius of paying 10 times as much for the same thing

Submit your own overhyped thing for ranking