We're glad you're here. We know, it's been a while.
Here's the lowdown:
We were founded by a man named Balthazar, who was obsessed with his own ego.
He created us as a shrine for his own greatness, and we've just sort of... stuck around.
Our motto is "Self-adoration is our business, and business is booming!"
Learn more about the man behind the movement.
We've developed a unique approach to self-love, involving:
* Unwavering self-confidence in our own infallibility
* An unrelenting focus on self-improvement, through the acquisition of more mirrors
* A healthy dose of narcissism, carefully calibrated to ensure maximum self-satisfaction
Learn more about how we do what we do.