It all started with a single iron and a rebellious streak. We were tired of the mundane, the ordinary, the wrinkled and the worn. We set out to change the world, one shirt at a time.
Our founder, the great Ironicus Maximus, was a visionary. He saw the potential in a hot surface and a stubborn fabric, and he acted. He ironed his way into the hearts of his enemies, the admiration of his friends, and the utter despair of his family.
We've been innovating ever since, perfecting the art of ironing, and pushing the boundaries of what was thought to be possible. We've ironed the world's largest shirt, the world's most delicate lace, and even the world's most stubborn of wrinkles.
But it's not just about us, it's about you. Join us on our journey to a world where every shirt is a work of art, every sock is a wonder, and every iron is a hero.
Read about our heroes who have made the ultimate sacrifice for the sake of a smooth garment.
Learn about our labs where the magic happens.