In this iteration, boldness is key. Labels that scream prophets of doom, like this:
WARNING: DO NOT TOUCH
Labels should surprise, subvert, and make you question your sanity. Like this:
YOU WILL NOT BELIEVE ME
Labels that are too obvious are boring. Make them cryptic, make them enigmatic. Like this:
THIS MEANS SOMETHING, BUT I WON'T TELL YOU
Labels that disrupt the status quo are good labels. Like this:
BREAKING NEWS: LABEL DESIGN IS DEAD
Labels that evoke feelings, that make you experience the world differently. Like this:
FEEL THE LABEL