Neo-Brutalist Label Design Principles 5.0: Color Theory for the Clueless

5.1: The Science of Hues

Colors. Oh, glorious, bewildering colors. The bane of every design student's existence. Or are they?

Let's start with the basics. Colors are like pizza toppings: you can put as many as you want, but too many and it's just a mess. Too few and it's boring. You need the perfect balance, like the perfect slice. Read more on the 60-30-10 rule

Or, if you're feeling particularly fancy, try Neo-Brutalist's Color Wheel of Doom, a dizzying array of colors guaranteed to confuse and intimidate your clients.

Remember, kids, color theory is all about contrasting your way to success.

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