Rule 2: Explanation

Why We Love Being Late

At the Neo-Brutalist Late-Comers Social Club, we believe that fashionably delayed is not just a phase, it's a lifestyle. That's why we've made it our rule 2 to explain why being late is not just a problem, it's an art form.

It all started with the great philosopher, "Lateness" by Jean-Paul Sartre, who said, "The late-comer is not just a person who is delayed, but a person who is living in the moment, savoring the anticipation."

And we couldn't agree more! Our club is for those who see the beauty in the delay, who revel in the drama of the missed appointment, and who find joy in the thrill of the unexpected.

Read on to learn more about the practical applications of being a late-comer.