Experiments in the Illusion of Control
The Art of Making Things Disappear (and Reappear)
Study #1: The Vanishing Coin
We took a coin, a very ordinary coin, and placed it in a jar. Then we... well, we just kind of forgot about it. For a few days. And then it was gone. Or was it? Learn more about the Vanishing Coin Experiment
Study #2: The Reappearing Toast
Using advanced technology, we created a toaster that would make toast, then unmake it, then remake it. The results were astounding: 9 out of 10 pieces of toast were perfectly toasted, then un-toasted, then re-toasted. Read about the Reappearing Toast Experiment