Technique 4: The Art of Justification

Sub-Technique 1: Justifying with Authority

Justifying with authority is a delicate art, requiring a delicate balance between confidence and condescension. It's like playing a piano sonata, but instead of notes, you're playing with the nuances of power and persuasion.

Start by establishing a commanding presence, then weave in a few carefully selected statistics, and finally, sprinkle in some rhetorical flourishes for good measure.

• Technique 4.1: The Art of the Well-Timed Interruption Read more about interrupting with finesse
• Technique 4.2: The Power of the Well-Placed Analogy Learn about analogies that will make you seem intelligent
• Technique 4.3: The Art of the Strategic Sarcasm Discover the subtleties of sarcastic persuasion

Sub-Technique 2: Justifying with Data (But Not Too Much)

Justifying with data is a delicate balancing act between substance and sensationalism. Too much data, and you'll bore your audience to tears. Too little, and you'll seem like a charlatan.

Find that sweet spot, where your statistics are just enough to convince, but not so much that they obscure the art of the argument.

• Back to Justifications
• Continue with Technique 5: The Art of the Well-Timed Exit Strategy