Case Study: Bob the Overcharger
We at Meaninglessness Consulting are proud to present a real-life example of the art of overcharging:
Meet Bob, a man who has managed to overcharge his entire family, friends, and neighbors on a simple 2-minute coffee.
With his trusty sidekick, a worn-out calculator, Bob calculated the following prices:
- Initial price: $5.00
- Price with "convenience fee": $7.50
- Price with " premium flavor": $10.00
- Price with " Bob's Special Discount": $5.00 (just kidding, it's still $15.00)
As you can see, Bob's business model is built on the simple principle of charging as much as possible for the least amount of effort. And it's not just the price that's impressive, it's the sheer audacity with which he applies the fees:
- Extra shot of espresso: $1.50 (because, of course, the coffee shop's espresso machine is clearly underpowered)
- Whipped cream: $2.50 (it's not just whipped cream, it's a work of art)
- Milk frother: $1.00 (just for the fun of it)
- Tip: $5.00 (because the barista's time is clearly worth it)
Learn how to undercharge with our new strategy guide!