Our theory is based on the following key principles:
1. High-contrast colors: We use colors that are as far apart as possible from each other on the color wheel.
2. Thick borders: Because who needs subtle design?
3. Harsh drop shadows: Because subtlety is overrated.
Learn more about our use of harsh drop shadows
See how we apply our principles to color theory
Learn more about our use of thick borders
And don't forget to check out our unsmoothed typography section!