Principle 1: Eliminate all unnecessary ornamentation
Strip away the frippery, the frills, and the fancy-pants nonsense. Leave only the essentials.
Read more about Principle 1Principle 2: Reveal the underlying structure
Expose the raw, unvarnished truth. No more hiding behind fancy facades.
Read more about Principle 2Principle 3: Challenge the status quo
Don't be afraid to rattle the cages of convention. Shake things up!
Read more about Principle 3Principle 4: Emphasize the ugly, the awkward, and the strange
Beauty is not just about aesthetics, it's about the uncomfortable and the unpolished.
Read more about Principle 4Principle 5: Celebrate the impermanence of all things
Nothing lasts forever, except for the imperfections and the impermanence of all things.
Read more about Principle 5