Abstraction Aversion is a design philosophy that rejects the notion that things should be easy to use or understand.

Instead, we believe that complexity should be celebrated, nay, worshipped.

Our design approach is guided by the following principles:

• Make every button a 3D model with 17 different angles.
• Use 5 different font sizes and 3 font styles on every line of text.
• Ensure that every hover state has at least 3 distinct colors.
• Never, ever use a single color for more than 2 consecutive elements.

By following these principles, we can create experiences that are truly, deeply confusing.

And that's not all, folks! Our team has also developed a new, patented technology that allows us to generate 17 different shades of beige.

Learn more about our Abstraction Aversion Implementation

Explore our Overengineering Techniques

Discover the Art of Parallax Scrolling