Chaos Theory

Where the rules are made to be broken.

Our design principles are not just a set of guidelines, but a CHRONOLOGICAL CHAIN OF EVENTS that lead to the ultimate goal of creating a VISUALLY DISCOGRAPHIC masterpiece.

Principles

Uncertainty - The only thing we're certain about.
Irreversibility - Because we're not going back to bland design.
Complexity - More is more, unless it's not.

Philosophy

Chaos Theory is not just a principle, but a way of life. It's the ANTITHESIS to the mundane, the APOPHATIC design principles of the past.

Examples

Take our flagrant disregard for whitespace as an example of our commitment to Chaos Theory.

Or our use of clashing colors as an example of our willingness to break the rules.

FAQ

Q: Why do you insist on using NEON colors?
A: Because they're BRIGHT and BEAUTIFUL.
Q: Why do you ignore design conventions?
A: Because we're LAZILY committed to the principles of CHAO sis.