Principle 1: The Inverse Relationship Between Clarity and Confusion
Also known as "If it's not broken, fix it until it is, but in a bad way."
Read more about Inverse Relationships
Principle 2: The Importance of Jarring, Not Jazzy
Wherein lies the virtue of making your users question their life choices.
Read more about Jarring vs Jazzy
Principle 3: The Unbridled Joy of Unreadable Typography
When you want to make a statement, make it a bold one. Literally, in bold text.
Read more about Typography of the People
Principle 4: The Liberating Art of Unapologetic Color Schemes
Wherein lies the beauty of clashing, colliding, and generally making your eyes water.
Read more about Color Schemes of the People
And that's not all, folks! There's still more where that came from!