Principle 1: Be There
Just be there, okay? Don't overthink it.
Example: The Simplest Mascara App
Just a blank page with a text input and a submit button. That's it.
View Minimal Mascara AppPrinciple 2: Be Bold
Make a statement with your mascara, even if it's just a bold font size.
Example: The Bold, yet Simple, Mascara
I am a bold mascara
Principle 3: Be Unapologetic
Don't apologize for your design choices. You're a mascara, hear you roar!
Example: The Unapologetic Mascara
